The Ragdoll Shop
In 1992, Ragdoll moved to Stratford-upon-Avon and took over a refurbished antique shop in Chapel Street. The upper accommodation became offices and the ground floor area became a fully fledged shop – with a difference. Two thirds of the shop became play areas for children and the rest dedicated to the sale of Ragdoll merchandise to help cover the costs of operating the unit.
The Ragdoll Shop quickly established itself on the Stratford tourist map. Unfortunately its huge popularity proved to be its downfall. There was no room for further expansion and numerous efforts to find new premises failed. The Ragdoll Shop finally closed its doors in 2005.